The two-week Flora Fest 2007 celebration kicked off with a Florathon on Saturday 20 January 2007. Florathon is a brisk 3km walk and participants were judged not by speed but rather by their floral-themed costumes.

The Minister of Tourism Datuk Seri Tengku Adnan Tengku Mansor flaged off the Florathon at Dataran Merdeka , while the Minister of Federal Territories Dato’ Haji Zulhasnan Rafique presented the prizes to the winners.